Digital printing is the latest print technology and an equalizer between small businesses and large corporations. Before digital printing offset printing was the printing method businesses relied on. This was expensive for small businesses that needed small volumes and inexpensive to large businesses that need large volumes.
It is affordable – Before digital printing businesses relied on offset printing which was expensive for small business because of the setup costs such as creating plates. With digital printing there are no setup fees, you print what you need without quantity restrictions.
Quick delivery – Digital printing allows Full-color print in one process, in comparison with offset printing where the printer takes time to separate the colors using plates. This enables quick delivery.
Customizable – You can customize your print on a print by print basis to personalize the print based on the target audience.